Fusing first-party data with contextual signals

The product is currently being tested in the U.S. and Western European markets ahead of a full launch in the second half of 2021.
Eric Piermont/Getty Images

By Ronan Shields

36 mins ago

The industry is preparing for the depreciation of third-party data on major internet platforms meaning marketers soon won’t be able to use unconsented data to target ads in environments like Google Chrome.