New research has good news for brand names—the big ones, anyway

a woman shopping in a supermarket
An overwhelming 97% of consumers now consider themselves to be brand-loyal shoppers.
Moyo Studio/Getty Images

By Robert Klara

2 hours ago

As the country slowly wrestles free of its Covid-19 restraints, a new study has revealed an interesting wrinkle in consumer shopping preferences: Despite the social and economic upheaval of 2020—or perhaps because of it—Americans are emerging from the pandemic as more brand-loyal that perhaps any time in history.