By Luz Corona
35 mins ago
Emily Culp is all about positive mantras, an incredible trait to have as the CEO and leader of a high-performance clean beauty brand for all skin types and tones. A self-proclaimed optimist, Emily believes in the power of hard work and innovation, as demonstrated in her CEO duties overseeing Brand, Sales, Product Innovation and Development, Operations, and Finance.
Throughout her career, she has learned critical lessons in being a leader: set a clear vision for your team, provide context for decisions you make, and surround yourself with a group of diverse perspectives. But it’s not just about career triumphs for Emily in terms of success. “On a personal level, it means being present with my family to the best of my ability when I am not working.” She believes in the power of setting an example for your kids and not only teaching them about humility and grace but living it as well.
Learn more about Emily’s positive mantras as a leader, how she overcame gender bias in the workplace, and her golden advice on how to best prepare for those tough salary negotiation conversations.
How did you get to where you are today?
It is a combination of many factors: a constant drive to innovate, a lot of hard work, supportive leaders, great opportunities to work on world-class global brands, a family that is unwavering in their support, and starting in the digital/eCommerce industry as it was being formed.
Starting in an industry as it was forming was extremely pivotal. I learned early on to embrace smart risk because no one had done it before. Finally, I learned early on how important your team is and how critical it is to set a clear vision, empower them and prioritize.
Women often attribute much of their success to the support from the people they surround themselves with. How do you foster strong professional relationships as you grow in your career?
I believe strongly in the idea of “all boats rise.” I am an optimist/realist–I believe I can learn something from every person I meet and in turn I hope I can contribute as well. I am fortunate enough to have a great group of professional men and women around me. It’s important to have a diverse group so you can reach out to them on a variety of topics from business to personal.
I believe I can learn something from every person I meet.
I speak to someone in my ecosystem everyday whether it is on the phone, a quick text or email. One of the most precious assets we all have beyond on our health is time, so I am thoughtful about the idea of “giving” and “receiving” and hence feel extremely fortunate for the friends and colleagues I have met over the years.
What’s one way you’ve invested in yourself that’s had the most impact over the course of your career? What about within the past year?
Getting my MBA was a massive time and financial investment–I absolutely loved the perspective and relationships it provided for me.
This year, I have stopped watching TV and decided to invest time more in reading. I truly believe it opens your world up to so many ideas, people, etc. and I make sure to do it every day (even at very late hours) for 20 minutes.
How do you view work-life integration, especially now, and what advice can you share with others who may be struggling with it?
Luz Corona is the community content manager at Adweek, curating trends, tips and advice from top brand leaders to help marketers grow.