The brand’s Big Game-adjacent campaign attempts to use science to implant ads in your dreams


Coors

By Patrick Kulp

41 mins ago

One recent morning around 8 or 9 a.m., Marcelo Pascoa, vp of marketing for Coors, global and North America, woke up from some strange dreams with a vague feeling that it was time for a beer. The moment was not an occasion for worry.