Illustration of a computer screen next to the Harris Poll and Adweek logos
Consumers articulated conflicting desires in a new survey.
Getty Images, The Harris Poll, Adweek

The conversations swirling around the media and ad-tech industries these days hinge on consumer privacy—but in the midst of several changes to the way data is collected, it’s likely to be a while before consumer sentiment related to data collection responds to those changes.

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