Connected TV Players Prepare to Aggressively Court Linear Ad Dollars at NewFronts
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Connected TV Players Prepare to Aggressively Court Linear Ad Dollars at NewFronts

By  |  April 30, 2021  |  Uncategorized  |  No Comments

Following ‘a dramatic shift’ in viewing habits during Covid, digital platforms are ready to pounce

http://www.adweek.com/
Several connected TV companies are looking to take ad dollars from the bigger media companies in this upfront.
Samsung, Vizio, Amazon, Roku, Disney, NBCUniversal, WarnerMedia, Getty Images

http://www.adweek.com/

By Mollie Cahillane

15 seconds ago

As they enter next week’s NewFronts, connected and smart TV companies are eager to show the marketplace just how much the television landscape has changed since the pandemic upended last year’s upfront season—and altered viewing habits forever.

Mollie Cahillane

@MollieCahillane
[email protected]
Mollie is Adweek’s reporter covering the business of connected TV.

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