Connected TV Drives Massive Growth in Digital Video Spend
connected-tv-drives-massive-growth-in-digital-video-spend

Connected TV Drives Massive Growth in Digital Video Spend

By  |  May 4, 2021  |  Uncategorized  |  No Comments

Last year, advertisers spent an average of $20 million on CTV

Nearly three-quarters of buyers are shifting ad budgets from broadcast and cable to CTV.
Nearly three-quarters of buyers are shifting ad budgets from broadcast and cable to CTV.
By lijing/Getty Images


Growth in digital video advertising shows no signs of slowing down in 2021. According to the IAB’s annual report, Video Ad Spend 2020 and Outlook for 2021, digital video advertising is expected to represent 56% of total video spend this year.

About the Author: Mollie Cahillane

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