He will leave the brand the same month as chief brand officer Fernando Machado

headshot of rapha abreu, new design lead for coca-cola on a red background
Abreu is heading back to Coca-Cola, where he had worked for eight years previously.
Rapha Abreu

By Stephen Lepitak

21 mins ago

Coca-Cola has hired Restaurant Brands International (RBI) vp, global head of design Rapha Abreu to join the soft drink multinational organization as its global vice president of design.