Droga5’s Super Bowl promos for Paramount+ are part of a multi-stage effort promoting the rebranded streaming service
By Erik Oster
29 mins ago
Droga5’s “Journey to the Peak” campaign for ViacomCBS’ upcoming Paramount+ streaming service would have been ambitious in a normal year. That the agency pulled the effort off in the middle of a pandemic only made for a steeper climb, and perhaps a more inspiring view from the summit.