The festival is still scheduled to take place June 21-25, 2021.
1 hour ago
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.
Most industry events have been solidly virtual since March 2020, and Cannes Lions’ Lions Live in 2020 was no exception. But organizers for Cannes Lions 2021, which is scheduled for June 21 to 25, are confident that the event will be able to return to its prior in-person glory. Agencies and brands are waiting to see what that looks like and if it will prove to have hybrid elements.
But how will it work—and will it work? Attendees will need to consider safety—and if it’s financially possible this year.
Identity overhauls from Burger King and GM have been the talk of #DesignTwitter over the past week or so. While Burger King earned admiration for its nostalgic appeal and warmth, General Motors wasn’t met with so much praise—and that discrepancy might have had something to do with the way each of the new logos was presented to the public.
The art of the reveal: Jeeves Williams explores some history and explains why one rocked and one flopped.
After a year of more than a little downtime and drear, get ready for vibrant, psychedelic colors and energetic electronic audio content. That’s what Adobe predicts for 2021 in its Visual & Creative Trends Report which is based on data and insights from users, artists, influencers, news and other research.
The post-holiday rush of returns has begun, and retailers are finding new ways to make the process less painful for customers—and their bottom lines. Returns have predictably increased over the same period last year, with ecommerce returns up 76%. Adweek’s Lisa Lacy explored how retailers are easing some of the challenges of return season this year.
- Related: Big retailers are poised to expand their M&A umbrellas in 2021, with an eye to both thriving DTC players and struggling legacy brands.
More of Today’s News:
- Jukin Media Gets Creative With CTV Ad Offerings
- You & Mr Jones Hires Chief People Officer As It Sets Sights on Further Expansion
- Bed Bath & Beyond Selects Muh-tay-zik Hof-fer as Lead Brand Agency
- General Motors Gets Into the Delivery Business With BrightDrop
- AT&T Shutting Down Live TV Streaming Service AT&T TV Now
- Fiverr Will Run Its First Super Bowl Ad This Year
A new campaign launched on behalf of Pfizer, BioNTech and an alliance of healthcare associations aims to instill confidence in the vaccine. The PSAs do so with a simple message reminding people of the moments we enjoyed Covid—and those we could regain with a vaccine.
More of the Latest:
- Frito-Lay to Run Three Ads During the Super Bowl
- Ozark and The Office Are Among 2020’s Most-Streamed Shows
- Step Inside P&G’s Greener and Smarter Home of the Future
- Tecate’s AI-Powered Music Video Integration Shows a New Model for Product Placement
- Veganuary, a Movement to Skip Meat and Dairy, Has Grown 50% in 2021, Attracting 100 Brands