Denmark’s Synoptik celebrates children’s vision while subtly highlighting their obstacles

The reflection of a planet is seen in a close-up image of a child's eye
A soaring 2-minute video for Danish optician brand Synoptik features hidden signs of children facing eyesight issues.
Synoptik


By David Griner

24 mins ago

It’s a rare ad that’s both gorgeously artistic and yet effective in a highly practical way.