The brand ties iconic luxury with technological advances, says CMO Melissa Grady

Cadillac continues its star-studded promotion of hand-free technology.
Cadillac continues its star-studded promotion of hand-free technology.
Cadillac

By David Kaplan

1 hour ago

Cadillac is following up on its humorous and nostalgic Super Bowl spot with Edward Scissorhands’ son last month with a release Thursday of a celebrity-studded series of ads promoting its Super Cruise “hands-free” driver assistance technology.