Bustle Digital Group Launches Branded Content Arm in Partnership With Hero Collective
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Bustle Digital Group Launches Branded Content Arm in Partnership With Hero Collective

By  |  April 9, 2021  |  Uncategorized  |  No Comments

Branded content makes up 70% of the revenue generated across BDG’s nine brands

Hero and Bustle Digital Group logos side by side
Hero Collective, Bustle Digital Group

By Mark Stenberg

37 mins ago

Bustle Digital Group, the publisher of nine titles including Bustle, Elite Daily, Input, Inverse, Mic, Nylon, Romper and The Zoe Report, has partnered with the Black-owned creative agency Hero Collective to launch a new production studio called Undercurrents.

Mark Stenberg

@markstenberg3
[email protected]
Mark Stenberg is Adweek’s media reporter.

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