Businesses Doesn’t Need Pinterest’, Leak Emails Claim: Top Marketer suggested and What Can Local Business Do About It – In this article, we are going to talk about Pinterest and how it will help you with your business.
As you can see in the headline – it is a very bold claim BUT do local businesses need Pinterest for their marketing.
A lot of gurus out there would say that we do need Pinterest … others say we don’t. Here are some interesting facts that you need to know with Pinterest.
To make this argument more analytical, let’s put this to test and let’s do the math. Because for me. numbers speaks more than we just say …
So, let’s dive in …
Pinterest Reaches 60% of US Women; Here’s What They’re Searching For
Pinterest published a new report ahead of International Women’s Day which details what its largest demographic is searching for.
Traditionally, Pinterest has seen more use among women than men. The report indicates that Pinterest reaches 60% of all US women, including 80% of moms and 75% of millennial women.
The report also emphasizes the purchasing power of women worldwide, stating:
“As the global income of women reaches trillions of dollars, women are expected to control almost 75% of discretionary spending worldwide by 2028.”
In addition to using Pinterest to find ideas for dinner, travel, home and clothing, women are also looking to Pinterest for support and empowerment.
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“Everything from traveling solo, living (and budgeting) with a partner, negotiating a tough salary, to buying a first home — no choice is too big.”
To that end, here’s a look at some of the top trending searches among women on Pinterest.
Pinterest notes, “this might just be the year more women invest their time and energy into living their best lives solo.”
“Whether it’s climbing the ladder, taking a chance with a startup idea that’s been brewing, or heading back to school, women are searching Pinterest for inspiration to take the leap.
And, as the platform for positivity, women come to Pinterest for ongoing motivation for themselves…”
So, there you go. There is no doubt that Pinterest is very very useful and a very powerful marketing platform for small businesses. Even so with local businesses.
If you are in the retail industry, you might consider focusing your products on women. The acquire the most value ecommerce wise.
Use pinterest to your own advantage, seeing it as another tool and an ally for your business growth. You might consider improving your graphics post. Afterall, a picture is worth a thousand words.
With that being said, I will leave the decision to you my dear readers. Whether you need Pinterest or not – is totally in your own hands.
If you need marketing tools that you can rely on, here are some some suggestions that we have used in our past clients.
That’s all for me folks this week, adios, sayonara – I’ll see ya later alligator !!!