The media business is growing again, ahead of major changes from Google and Apple

Digital advertising started to bounce back by the end of 2020.
Digital advertising started to bounce back by the end of 2020.
Malte Mueller/Getty Images


The always volatile digital advertising market seems to be on an upswing as large publishers are seeing dollars return after a dreadful 2020. But with sweeping changes to ad targeting only months away, publisher and marketers’ direct sales conversations have added urgency.