Building on ‘Got Milk?’, an Epic Stunt Adds the Tagline ‘You’re Gonna Need Milk For That’
By T.L. Stanley |
May 18, 2021 |
By T.L. Stanley
28 mins ago
Late last summer, Olympic champion Katie Ledecky helped revive the legendary “Got Milk?” tagline by swimming the length of a pool with a glass of chocolate milk balanced on her head. It was TikTok gold.
T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.