The brand’s new contest is part of its ‘The Beer Utah Swears By’ campaign

Budweiser promotion photo
The brand has also rolled out state-themed beer bottles.

By Emmy Liederman

6 mins ago

If you’re looking to blow off some steam by sipping beer and screaming profanities, Utah is probably the last place in the country that you’d think to go. Between the breathtaking scenery that feels almost sacred, strict liquor regulations and relatively conservative politics, one might feel they have to be on their best behavior.

Emmy Liederman

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.