This is the first investment deal ITV has made under a new plan to support businesses

Kelly Williams, managing director for ITV Commercial, said that the business was looking to introduce new ways for brands to explore TV advertising.
Kelly Williams, managing director for ITV Commercial, said that the business was looking to introduce new ways for brands to explore TV advertising.
ITV

By Stephen Lepitak

37 mins ago

The U.K.’s largest commercial broadcaster ITV has agreed to a $2.7 million (£2 million) investment with What3words, an accessible location service—the first deal under its investment program, Media for Equity.