Headshot of Heide Palermo

By Heide Palermo

11 mins ago

During the 2020 Adweek Sports Marketing Summit and Upfronts, three incredible sports league CMOs share the personal stories and tips for success that helped them climb the sports marketing ladder and have fun while doing it.

Lesson 1: From Ball Girl to CMO: Keys to the Game

Taught by Melissa M. Proctor, Chief Marketing Officer, Atlanta Hawks

Lesson 2: Focus on the Fundamentals

Taught by Adam Grossman, EVP and Chief Marketing Officer, Boston Red Sox and Fenway Sports Management

Lesson 3: Pick 6: How to Turn Your Game Around

Taught by Julian Duncan, SVP and Chief Marketing Officer, Jacksonville Jaguars

For more Brandweek Masterclasses, visit the masterclass library.

Heide Palermo

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Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek’s Innovators Council.