Brands can tap into pockets of authentic space and establish a meaningful connection with their Black audience.
Sujean Gahng for Adweek
By Claudia Oddo
40 mins ago
The Black Lives Matter movement sparked one of the most impactful zeitgeist shifts for society this past year. Through politics, art, music, spoken word and more, the Black community inspired and demanded change.
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Adweek opinion contributor Claudia Oddo is audience marketing manager at Pandora.