The brand recently surpassed Powerade to become the nation’s No. 2 sports drink

The U.S. sports drink market climbed 6.5% to $9.3 billion in 2020.
The U.S. sports drink market climbed 6.5% to $9.3 billion in 2020.
BodyArmor


By Paul Hiebert

35 mins ago

After recently becoming the second best-selling sports drink in America, BodyArmor is debuting its largest marketing push ever in terms of budget and reach.