The campaign is the latest example of agencies making use of a nascent type of creative AI

BMW created an generative algorithm to project art onto its 8 Series Gran Coupe line.
BMW created an generative algorithm to project art onto its 8 Series Gran Coupe line.
BMW


By Patrick Kulp

2 mins ago

BMW is turning its cars into a canvas for a robot artist as part of a new campaign that makes use of cutting-edge creative AI.