Mollie Cahillane, Adweek; Raghu Kodige, LG Ads; Michael O'Donnell, Vizio; Charlotte Maines, Amazon
At Adweek’s Convergent TV Summit, leaders discuss upcoming upfront plans.
Adweek


By Andrew Blustein

11 mins ago

Broadcasters and cable networks aren’t the only big sellers during upfront season anymore. A new guard of connected TV platforms that act as both distributors and content owners are establishing themselves as go-to destinations for advertisers.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.