The AR feature will target Gen Z consumers to experience a virtual summer festival


Ben & Jerry’s has teamed with Snap for its Peace Pops packaging activation


By Stephen Lepitak

2 hours ago

Earlier this year, Unilever-owned ice cream brand Ben & Jerry’s launched its “Peace Pop” fair trade range which will now aim to “transport” users to a summer festival by introducing Snap’s augmented reality (AR) “pack scan” feature.

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