BBC Global News Spotlights Importance of Brand Purpose and Trust at NewFronts
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BBC Global News Spotlights Importance of Brand Purpose and Trust at NewFronts

By  |  May 5, 2021  |  Uncategorized  |  No Comments

Many young consumers want corporations to take a stand

Katty Kay, the face of BBC's global news division, hosted the NewFronts presentation.
Katty Kay, the face of BBC’s global news division, hosted the NewFronts presentation.
BBC


BBC Global News traditionally uses its NewFronts presentations to make announcements about upcoming digital initiatives. But the company decided to go in a different direction this year: Katty Kay, the face of the global news division, moderated a discussion around the theme of brand purpose and trust.

About the Author: A.J. Katz

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