Their first worldwide campaign together focuses on pasta as a ‘sign of love’

pasta brand barilla logo with a town as a background
Publicis Italy won the global creative account previously held by 72andSunny.

By Stephen Lepitak

41 mins ago

As it aims to showcase how pasta can be a sign of love, not just a pantry staple, Barilla has announced the appointment of Publicis Italy as its new lead agency at a global level.