‘The Origins of Carbonara’ tells a delicious story of camaraderie

two men on a couch talking
Conceived with Italian agency Alkemy, Barilla’s cinematic short explores the potential origins of Pasta Carbonara.
Barilla/Alkemy

By Leonardo Faierman

3 seconds ago

Barilla is no stranger to going all-in on a promotion, but the pasta company’s most recent #Carbonara campaign sets a new high bar.