The Mattel brand’s new spot explores what the world would look like with more of the positive impacts of its toys

Photo of a girl playing with Barbie dolls
The new spot is part of Barbie’s larger effort to become a thought leader in empathy.
Mattel


By Kaila Mathis

4 seconds ago

After receiving criticism in past years for the lack of diversity in its dolls, Barbie has taken steps to create a more inclusive brand, empower young girls with dolls representing influential women of color and take a more active stance in political discussions.