The brand wants you to rethink your football Sunday snacks

Pepper Teigen’s cookbook is now available for preorder.
Babe Wines

By Emmy Liederman

53 mins ago

Nothing says Super Bowl Sunday like wings and beer, but after successfully branding Prosecco and Rosé in a can, Babe is already pretty good at disrupting a market and breaking the rules.

Emmy Liederman

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.