Seven commercials were created internally, perhaps signaling a larger shift in the industry
Frito-Lay, Logitech and Skechers were three of eight brands that created Super Bowl ads internally this year.
Frito-Lay, Logitech, Skechers
By Minda Smiley
28 mins ago
At this year’s Super Bowl, agencies including Goodby Silverstein & Partners, Saatchi & Saatchi and Wieden+Kennedy had a good showing, each with more than one ad in the game. Other usual suspects, like Anomaly and FCB, cropped up too.
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