At Super Bowl 2021, In-House Ads Had a Moment

At Super Bowl 2021, In-House Ads Had a Moment

By  |  February 8, 2021  |  Uncategorized  |  No Comments

Seven commercials were created internally, perhaps signaling a larger shift in the industry

Stills from the Frito-Lay, Logitech and Skechers Super Bowl ads

Frito-Lay, Logitech and Skechers were three of eight brands that created Super Bowl ads internally this year.
Frito-Lay, Logitech, Skechers

By Minda Smiley

28 mins ago

At this year’s Super Bowl, agencies including Goodby Silverstein & Partners, Saatchi & Saatchi and Wieden+Kennedy had a good showing, each with more than one ad in the game. Other usual suspects, like Anomaly and FCB, cropped up too.

About the Author: Minda Smiley

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