Ads will roll out across multiple channels beginning in July

The back-to-school campaign came together after last year’s was scrapped due to the pandemic.

By Stephen Lepitak

13 seconds ago

U.K. supermarket operator Asda’s George clothing label will showcase its new range of sustainably sourced school uniforms in a back-to-school campaign created by independent agency Impero, its first following a year of lockdown and remote learning.