Disney’s head of ad sales talks about the opportunity its sports lineup presents for marketers

Rita Ferro, Disney’s president of advertising sales and partnerships, at Adweek's Convergent TV Summit
Rita Ferro, Disney’s president of advertising sales and partnerships, at Adweek’s Convergent TV Summit.
Adweek


By Tara Weiss

25 mins ago

When Disney takes the virtual upfront stage next month, one highlight will be its presentation on sports and its aim of “doubling down across the major leagues.”