The agency helps Miller Genuine Draft launch a seltzer ‘into oblivion’

A rocket sits on a pad next to the headline Miller Genuine Draft Is Launching a Seltzer
Miller Genuine Draft mocks the seltzer craze with Mischief’s new ad promising to “launch a seltzer…into oblivion.”
Molson Coors

By David Griner

46 mins ago

Mischief, the attention-grabbing New York office of agency network No Fixed Address, just announced a new client relationship in a not-too-subtle way.