As HBO Max Turns 1, the Streamer Mines Its Early Data For Year 2 Growth
as-hbo-max-turns-1,-the-streamer-mines-its-early-data-for-year-2-growth

As HBO Max Turns 1, the Streamer Mines Its Early Data For Year 2 Growth

By  |  May 27, 2021  |  Uncategorized  |  No Comments

WarnerMedia’s streaming service HBO Max, which debuted one year ago today, focuses on the human curatorial touch in its interface, with custom collections and human-generated recommendations aimed at serving up a less-daunting selection of programs to peruse. But behind the scenes, the company is tracking hundreds of consumer signals to fine-tune just about everything the service offers, all in an effort to keep its customers paying while also winning over new fans.

About the Author: Kelsey Sutton

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