New Profitero data shows where some areas have tapered off

a woman working out on a mat with a weight in the background, sitting and looking at her phone
Demand for health and fitness products soared during the first year of the pandemic.
Oscar Wong/Getty Images


By Sammy Nickalls

32 mins ago

While the pandemic kept most of the population out of the gym, it hasn’t harmed the health and fitness industry overall. Quite the opposite, in fact: Demand for health and fitness products soared during the first year of the pandemic, according to ecommerce analytics platform Profitero.