Billion-dollar deal comes as iOS 14 updates are set to complicate mobile measurement

Sources have indicated the deal could be valued at close to $1 billion.
AppLovin, Adjust, Apple

By Ronan Shields

1 hour ago

Mobile advertising and gaming outfit AppLovin is buying measurement provider Adjust in a deal that is reportedly close to $1 billion, and it’s a move that comes as Apple’s pending privacy updates will complicate the space.