Director Lulu Wang uses iPhone 12 Pro Max to tell a story where wonder meets reality

In the 12-minute video, a young girl befriends a monster despite her parents’ attempts to shelter her.

By David Griner

44 mins ago

Chinese New Year has quickly become a milestone on the advertising calendar for major brands, especially those looking to establish a stronger foothold in the region and with people of East Asian descent worldwide. Perhaps chief among those is Apple, which has consistently produced cinematic hits in recent years.