Apple’s App Tracking Transparency Has Advertisers Scrambling, With Concern More Is to Come
apple’s-app-tracking-transparency-has-advertisers-scrambling,-with-concern-more-is-to-come

Apple’s App Tracking Transparency Has Advertisers Scrambling, With Concern More Is to Come

By  |  June 7, 2021  |  Uncategorized  |  No Comments

Apple customers are among some of the most desirable for marketers, given their willingness to pay more than $1,000 for a cellphone. They also collectively generate more than $500 billion a year in revenue via in-app billings, a statistic that inspires advertisers to pay top dollar for real estate on an iPhone. 

About the Author: Ronan Shields

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