With IDFA updates due ‘in early spring,’ the iPhone maker continues to shrug off Facebook’s ire

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The shift to an opt-in system for IDFA could have sweeping implications for marketers and publishers.
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Apple’s Identifier for Advertisers (IDFA) ad-tracking protocol will premiere “in early spring with an upcoming release of iOS 14, iPadOS 14, and tvOS 14,” the company said on Wednesday.