Apple Gets Beautifully Surreal in Ads About the Health Benefits of Its Newest Watch
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Apple Gets Beautifully Surreal in Ads About the Health Benefits of Its Newest Watch

By  |  February 22, 2021  |  Uncategorized  |  No Comments

Spots for Apple Watch 6 focus on better sleep, workouts and wellness monitoring

Apple’s new spots highlight health benefits including better sleep.
Apple

By David Griner

2 mins ago

If there’s one thing all ad creatives aspire to create, it’s a dream sequence. While arguably overused across the history of advertising, dreaming scenarios give you a limitless canvas for your most surreal and soaring ideas.

David Griner

@griner
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David Griner is creative and innovation editor at Adweek and host of Adweek’s podcast, “Yeah, That’s Probably an Ad.”

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