‘Jump,’ a successor to 2019’s ‘Bounce,’ reimagines a city as a nonstop game of double dutch

A man’s walk through his neighborhood becomes a citywide game in Apple’s new spot.

By Sara Spary

45 mins ago

Timed to launch alongside the 2021 Grammy Awards, Apple has released its latest ad—a high energy, beautifully shot spot for AirPods Pro that shows a man jumping through his neighborhood in a continuous game of double dutch.