Anheuser-Busch’s Super Bowl Ad Gets to the Heart of What ‘Let’s Grab a Beer’ Really Means
anheuser-busch’s-super-bowl-ad-gets-to-the-heart-of-what-‘let’s-grab-a-beer’-really-means

Anheuser-Busch’s Super Bowl Ad Gets to the Heart of What ‘Let’s Grab a Beer’ Really Means

By  |  February 3, 2021  |  Uncategorized  |  No Comments

It’s the first time the beer giant has chosen to run a corporate spot in the Big Game

Still from Super Bowl ad

The ad is made up of several vignettes, each representing a different occasion and brand.
Anheuser-Busch

In the before times, Anheuser-Busch U.S. chief marketing officer Marcel Marcondes used to grab a beer with Wieden+Kennedy’s Neal Arthur and Karl Lieberman every week or two at a Belgian beer bar in New York City’s Flatiron District. The meetings had no agenda, it was just a time to hang out, catch up and maybe chat through some new ideas.

About the Author: Kathryn Lundstrom

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