AMC Networks, Omnicom Complete First-Ever National Linear Addressable Campaigns
amc-networks,-omnicom-complete-first-ever-national-linear-addressable-campaigns

AMC Networks, Omnicom Complete First-Ever National Linear Addressable Campaigns

By  |  February 24, 2021  |  Uncategorized  |  No Comments

Media company will make the offering a key component of this year’s upfront

Volkswagen’s addressable campaign for AMC Networks targeted viewers who planned to buy an SUV.
AMC Networks, Volkswagen

By Jason Lynch

41 mins ago

AMC Networks and Omnicom Media Group have completed what the media company says is the first-ever national linear TV addressable campaign.

Jason Lynch

@jasonlynch
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Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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