AMC Finds There’s No ‘One-Size-Fits-All’ Upfront Anymore
amc-finds-there’s-no-‘one-size-fits-all’-upfront-anymore

AMC Finds There’s No ‘One-Size-Fits-All’ Upfront Anymore

By  |  April 26, 2021  |  Uncategorized  |  No Comments

The entertainment network took a page from last year’s experience during the pandemic

“Great quality, engaging content wins on any format,” Kim Kelleher told Kelleher told Adweek's TV editor Jason Lynch.
“Great quality, engaging content wins on any format,” Kim Kelleher told Adweek’s TV editor Jason Lynch.
Adweek

http://www.adweek.com/

By Tara Weiss

19 mins ago

AMC Networks, like all media companies, was once again forced to take a different approach to this year’s television Upfronts. Instead of one traditional presentation, AMC held seven tailored conversations earlier this month with media buyers, addressing their individual needs.

Tara Weiss

@writertara
[email protected]
Tara is a Performance Marketing reporter for Adweek.

Recommended articles

About the Author: Tara Weiss

Leave a Reply

CommentLuv badge