Ken Gibbs talks how marketers can get fans to engage in real life, his work at BET and more

By Julian Gamboa

20 mins ago

With hard work and a tireless work ethic, Ken Gibbs worked his way up to be Head of Series, Social at Amazon. Today, he’s also part of Adweek’s Social Media Council and shares why he thinks augmented reality (AR) could provide a new potential for marketers to create experiences that encourage fans to socialize in real life.