Tongue-in-cheek collection from McCann aims to tap into fans’ ‘Aldimania’

An outdoor billboard ad shows a woman sitting on the ground wearing an Aldi sweatshirt with the headline Aldi's Just Done It
Aldi’s fashion-centric tagline might sound a bit familiar.
Aldi / McCann

By Sara Spary

4 seconds ago

LONDON—European budget supermarket Aldi has a penchant for poking fun at big brands, along with taking (very close) inspiration from the packaging and product design of more expensive rivals.

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