Photos of different alcohol brands
Brands seem to be competing for grossest or bleakest in this year’s crop of April Fools’ Day stunts.
Bud Light, Mike’s Hard Seltzer, Justin’s, Ithaca Hummus

Each spring, April Fools’ Day arrives with a fresh opportunity for brands to prove themselves foolish. Amid a pandemic that’s raised consumers’ collective anxiety level to unseen heights, one might assume that brands would sit this year out rather than risk causing any more undue stress to a consumer base teetering on the edge of sanity.

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