After Closing Its North American Stores, Godiva Releases Its Very First Portfolio Campaign
By Paul Hiebert |
May 18, 2021 |
By Paul Hiebert
39 mins ago
Although Godiva has been in business for 95 years, the Belgian chocolate maker has never run an ad campaign promoting multiple products in the same spot—that is, until now.
Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.