While other mediums have focused on their core during the pandemic, out of home has been reinventing itself

OOH has used its time in hibernation to the fullest.
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By Adam Powell

38 mins ago

A privacy-first industry lies ahead. An industry that’s relied on easy access to data will find such analytics much harder to come by. The General Data Protection Regulation (GDPR) has already had a profound impact on data availability. Cookies are on the way out, and alternative data available through mobile device IDs is diminishing.