Advertisers’ Questions Persist as Google Opens FLoCs to External Trials
advertisers’-questions-persist-as-google-opens-flocs-to-external-trials

Advertisers’ Questions Persist as Google Opens FLoCs to External Trials

By  |  April 12, 2021  |  Uncategorized  |  No Comments

The industry is on the precipice of seismic change

The Google logo in fog
Google is pushing Federated Learning of Cohorts, or FLoCs, as part of its Privacy Sandbox initiative.
ChefBoyRG

By Andrew Blustein

41 mins ago

Everything seems to go into a frenzy when Google, the gatekeeper of online advertising, drops a blog post. The stock market swings, trade groups scramble and executives across the buy- and sell-side of the ad industry are left searching for answers.

This story first appeared in the April 12, 2021, issue of Adweek magazine. Click here to subscribe.

Andrew Blustein

@andrewblustein
[email protected]
Andrew Blustein is a programmatic reporter at Adweek.

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